Global Gaming Solutions, founded by Vladimir Djidjishev and Stefan Kotokov, is a fintech software company behind the first licensed platform for online lottery games in Bulgaria. Since March 2023, the company has been the first and only operator with a 10-year license for online lottery games on the Bulgarian market.
The company’s platform, iPlay, leverages modern technologies and cloud services, eliminating the need for physical locations. This enables innovative entertainment services that are accessible anytime and anywhere, through any electronic device. The platform provides users with easy access and the opportunity to participate in lottery games in a convenient and intuitive manner.
The iPlay platform is designed with a strong focus on customer experience, utilizing the concept of omnichannel communication. This ensures transparency when transitioning between different channels, enhancing the overall customer journey. Technological advantages of the platform include in-app purchases, a financial wallet, and a variety of digital and physical channels for marketing and sales, such as a website, mobile app, social networks, SMS, Viber, email, self-service terminals, and assisted sales terminals.
The company employs a strategy based on low-code and zero-code systems, which significantly accelerates the development of new products and features, providing a competitive edge through a fast go-to-market strategy.
The lottery market in Bulgaria is estimated at approximately 500 million BGN annually (according to public data from 2021). Due to inflation and the growth of the online segment, the market has doubled in size.
The funds raised through the BEAM market will be used to expand iPlay's presence in Bulgaria, aiming to grow the user base by an additional 100,000 users annually, reaching a market share of over 20%. After 2025, the company plans to launch a strategy for entering international markets, with negotiations with potential partners already underway.
Global Gaming Solutions continues to demonstrate its innovation and leadership in the sector, delivering modern and competitive solutions for online lottery games.